CRM Marketing Automation Developer

Company: GoodRx

Employment Type: Full-Time

Location: 100% Remote – USA

Compensation: $107,000 – $229,000 (USD, location-based: SF/Seattle $143K-$229K, NYC $131K-$210K, Santa Monica $119K-$191K, Other $107K-$172K; plus annual bonuses/commission and equity grants)

Category: Marketing

Close date or Apply by date: Not disclosed

WHY THIS ROLE MADE THE CUT

• Fully remote (no hybrid or office requirements)

• Full-Time role

• Job is listed on company site with a direct link to apply

• Legitimate, established company

• Posted within the last 14 days OR includes a clear deadline to apply

• Clear salary range is disclosed

WHAT YOU'LL DO:

GoodRx is hiring a CRM Marketing Automation Developer to execute email, push, in-app and SMS communications to support CRM initiatives collaborating with various teams to design, develop and deploy multi-channel campaigns within the CRM ecosystem. You'll build multi-channel (email, push, in-app, SMS) campaigns and journeys in Salesforce Marketing Cloud, collaborate with marketing managers, campaign developers and cross-functional partners to bring customer experience journeys to life being hands on with all facets of campaign production including HTML, AmpScripts, dynamic templates, journeys, automations, segmentation, and A/B testing, perform quality assurance on every campaign to ensure campaigns are executed error free and user experience is optimal, follow campaign intake process gathering requirements, design solutions and tackle challenges collaboratively with stakeholders for seamless execution of campaigns, troubleshoot and perform root cause analysis for issues with campaigns or audience/segmentation, and run campaign experiments designed to impact key metrics.

WHAT YOU'LL NEED:

Bachelor's Degree in engineering, math, computer science, information technology or related discipline preferred, minimum 5 years hands on Salesforce Marketing Cloud experience, proven experience launching complex high-touch, high-visibility omni-channel campaigns on frequent basis in Salesforce Marketing Cloud, deep understanding in digital marketing best practices, HTML, AmpScript and creative design to ensure scalable campaign development, expertise in building dynamic templates, segmentation, testing, analysis, and optimization, expertise in using journey builder and related components for outbound communication deployment, experience with mobile marketing channels (push, in-app, SMS), and effective time management skills with ability to plan ahead, meet deadlines, and manage multiple priorities with flexibility.

KEY WORDS TO INCLUDE IN YOUR RESUME/COVER LETTER IF YOU APPLY:

• Salesforce Marketing Cloud (5+ years required)

• Multi-channel campaigns (email, push, in-app, SMS)

• HTML and AmpScript

• Journey Builder and automation

• Dynamic templates and segmentation

• A/B testing and optimization

• Mobile marketing channels

• Salesforce Marketing Cloud certifications (preferred)

• Segment, Redshift, Salesforce Sales Cloud (preferred)

• Digital marketing best practices

Keywords are suggested based on the language used in the employer's job description to help applicants align with automated screening systems.

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