Senior Director, BigFuture Content Strategy

Company: College Board

Employment Type: Full-Time

Location: 100% Remote – USA (monthly travel to College Board offices or conferences; hybrid option available for those near CB offices)

Compensation: $100,000 – $160,000 (USD, adjusted by location)

Category: Marketing

Close date or Apply by date: Not disclosed (accepting applications until position is filled; minimum 5 business days)

WHY THIS ROLE MADE THE CUT

• Fully remote (no hybrid or office requirements)

• Full-Time role

• Job is listed on company site with a direct link to apply

• Legitimate, established company

• Posted within the last 14 days OR includes a clear deadline to apply

• Clear salary range is disclosed

WHAT YOU'LL DO:

College Board is hiring a Senior Director, BigFuture Content Strategy to be responsible for the content ecosystem underlying the BigFuture.org product which engages over 19 million unique users a year, shaping content-as-product strategy to advance personalized exploration on BigFuture.org in partnership with BigFuture Product team. You'll lead editorial strategy for student and parent content served throughout product, rapidly create high volume, information-rich, authentic video, articles, graphics and other content, oversee cross-functional go-to-market efforts to drive teens and their families to engage with BigFuture.org content, develop and refine comprehensive content strategy that advances and aligns with BigFuture product vision and roadmap for personalized exploration, own and refine editorial roadmap for articles, videos and other BigFuture.org product content informed by student and parent needs, define ambitious quantitative goals for content and track KPIs, manage quantitative and qualitative user research and feedback systems to measure value and relevance of content, and lead a team of four responsible for optimization of BigFuture.org product content and continuous creation and refreshes of articles, videos and other assets.

WHAT YOU'LL NEED:

7+ years managing digital content strategy, systems, and creation in partnership with product teams (including 2+ as people manager), strategic and inclusive leadership style with ability to set clear priorities and build effective team structures, proven ability to drive performance and growth setting high expectations and delivering evidence-based feedback, deep experience in defining content strategy and taxonomies, developing editorial roadmaps, and socializing strategy for feedback and alignment, masterful approaches to multimedia content creation including video, articles and graphics to inform and inspire, experience-driven intuition to engage Gen Z/Gen Alpha and their parents in future planning, strong quantitative orientation to diagnose and synthesize findings with ability to track KPIs with Adobe Analytics and Tableau, strong organizational and project management skills with experience managing team workflows via Monday.com or similar tools, deep experience leveraging Drupal or similar content management systems and Adobe Express or similar video editing software, and ability to travel once a month to College Board offices or conferences.

KEY WORDS TO INCLUDE IN YOUR RESUME/COVER LETTER IF YOU APPLY:

• Digital content strategy and product partnership (7+ years, 2+ management)

• Editorial roadmap development

• Team leadership and people management

• Multimedia content creation (video, articles, graphics)

• Adobe Analytics and Tableau

• Content management systems (Drupal)

• Monday.com or project management tools

• Gen Z/Gen Alpha audience engagement

• KPI tracking and quantitative analysis

• Adobe Express or video editing software

Keywords are suggested based on the language used in the employer's job description to help applicants align with automated screening systems.

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